You will take ownership of influencer marketing across Yoshi en and Edeneve, our new premium skincare brand launching this year. Working closely with our CMO, you'll develop creative partnerships that strengthen both brands, build long-term creator relationships, and turn influencer marketing into one of our key growth channels.
Develop and execute influencer marketing strategies for Yoshi en and Edeneve
Build and manage long-term relationships with creators, talent agencies, and managements
Plan and execute influencer campaigns from briefing to reporting
Identify new creators and partnerships that fit each brand's positioning
Negotiate collaborations and manage campaign budgets
Analyse campaign performance and continuously optimize based on KPIs and learnings
Work closely with Brand, Creative, Social Media, PR and E-Commerce teams to ensure consistent storytelling across all channels
Support product launches, seasonal campaigns and brand activations
Stay on top of influencer, social media and beauty/lifestyle trends to bring new ideas into the business
4+ years of experience in influencer marketing, creator partnerships or social media marketing
Strong understanding of the DACH creator landscape across Instagram, TikTok and YouTube
Experience managing influencer campaigns from strategy through execution and reporting
Commercial mindset with confidence managing budgets and analysing campaign performance
Strong project management skills and ability to coordinate multiple stakeholders
Creative eye for premium brands, aesthetics and storytelling
Hands-on, proactive and comfortable working in a fast-growing environment where priorities can evolve quickly
Excellent German and English skills
Nice to have: experience with premium consumer brands, beauty, wellness, food or lifestyle
An appealing discount on all of our products.
We offer 28 days of paid time off per year plus up to 5 days off between Christmas and New Year.
The Urban Sports Club membership, Swapfiets bike rental and a subsidy for the BVG ticket.
Receive various discounts of up to more than 50 percent on attractive brands such as Flaconi, Bosch, Apple or Expedia.
You will be given real ownership and plenty of room for new initiatives, as well as the opportunity to contribute your expertise and implement your great ideas.
Inviting office spaces with access to plenty of organic teas.
We, the Yoshi Group, like to celebrate each other! Regular tea & office parties, Christmas and summer feasts and various influencer events such
As a multi-brand company, we bring together brands such as Yoshi en, Edeneve and Dr. Schweikart, all founded by entrepreneur Jörg Schweikart as independent sister brands of Sunday Natural. While each brand has its own identity, products and stage of growth, they are united by a shared commitment to quality, innovation, fairness and naturalness.
Our teams work from Grasblau in Berlin, a modern and sustainable office with plenty of natural light, quiet rooms and spaces designed for collaboration and focused work.